Tracking - Online
Cashback - Forbidden
Coupon - Forbidden
Banner - Allowed
Text Link - Allowed
Email - Forbidden
Social Media - Forbidden
Brand Bidding - Forbidden
Fraud Rules :
1.Wrong Country– Installs/events coming through other countries will be flagged
2.Click Injection – Installs that come within 10 seconds or less from the click would be rejected.
3.Click Spamming - Site IDs with less than 14% installs occurring between 10sec and 2 hours of the clicks are flagged and all installs coming from that Site ID would be rejected. (Minimum installs = 50)
4.Fraud incent (Day 2 retention below 4%) Calculated on a site ID basis (Minimum installs = 50).
5.Wrong App Version – Installs coming from an older app version(7 days after the App was updated) won’t be billable.
6.P360 Fraud – Any install which has Post attribution events blocked on P360 will be deducted from the installs and will not be Billable