Extended Stay America Affiliate program

Search Campaigns - Protected SEM Bidding Keywords  

Any Extended Stay America ("ESA") trademark or branded keyword term, or any variation of these terms, including, but not limited to those listed in the "ESA Trademarks and Branded Keyword Terms" section. Any misspellings of our name or any combination of a destination plus a Brand such as "Cocoa Beach + Extended Stay America" are also prohibited. Publishers must negative match these, and variations and misspellings of these, terms.

Negative Matching for Protected Keywords  

Required

Search Campaigns - Recommended SEM Bidding Keywords  

Hotels (in), motels, airbnb, cheap hotel, apartment hotels, hotels rooms, hotel room, extended stay, extended lodging, long-term, budget, travel, economy travel, business travel, great room rates, family vacation, hotel reservations, motel, book hotel, lodging, hotel suites, book hotel, reservations online, cities, events, destinations and variations thereof

Search Campaigns - Prohibited SEM Display URL Content  

Any ESA trademark or branded keyword term, or any variation of these terms, including, but not limited to those listed in the "ESH Trademarks and Branded Keyword Terms" section. Any misspellings of our name or any combination of a destination plus a Brand such as "Cocoa Beach + Extended Stay America" are also prohibited. Publishers must negative match these, and variations and misspellings of these, terms.

Search Campaigns - Prohibited SEM Ad Copy Content  

Affiliates may NOT include any of the ESA Brands within any ad copy; Affiliates may NOT use the following verbiage in text ads: Official Site, Official Website, Official Web Site, Official Hotel Site, Official Hotel Website, Official Hotel Web Site, Direct Source, Direct Booking Source, Direct Reservation Source, Direct Hotel Source, Official Reservation Site, Official Booking Site, Official Reservation Website, Official Reservation Web Site, Official Booking Website, Official Booking Web Site, Direct Booking Site, Direct Reservation Site, Direct Booking Website, Direct Booking Web Site, Direct Reservation Website, Direct Reservation Web Site, etc.; ESA reserves the right to identify ad copy that portrays the ESA negatively and work with the publisher to bring the ad into compliance; and Misspellings and poor grammar should not be part of any headlines nor ad copy.

Search Campaigns - Direct Linking  

No

Search Campaigns - Special Instructions for Search Marketing Publishers  

Affiliates may not show up in organic search results for ESA's trademark and branded terms. Affiliates may NOT outrank ESA on traffic being sent to branded web sites, including, but not limited to: www.extendedstayamerica.com, www.extendedstaydeluxe.com, www.homesteadhotels.com, www.crosslandstudios.com, www.studioplus.com, www.extendedstayhotels.com. If this occurs, it may result in immediate suspension of all unpaid ESA commissions; Affiliates may NOT use symbols such as (c), (r) and (tm) in conjunction with the term Extended Stay America; Affiliates may NOT use the ESA Brands in the free and paid local placement; and Affiliates may NOT deep-link without prior approval from ESA.

Web Site - Prohibited Web Site URL Keywords  

Affiliates may NOT use trademark or branded keywords, or any variation of these terms in any part of the URL.

Web Site - Prohibited Web Site Content  

Affiliates may NOT use trademark or branded keywords or phrases in meta tags or other Search Engine Optimization efforts.

Web Site - Unacceptable Web Sites  

Websites that include any of the following: Inappropriate conduct, inappropriate business names or URLs, business-to-business platforms, banner farms, casino/betting sites, adware/spyware sites, sites with unrelenting pop-ups (no pop-ups that issue virus warning), sites that may be considered harmful, threatening, defamatory, obscene, controversial, or are racially, ethically, or otherwise objectionable, such as sites that: promote sexually explicit materials, violence, any form of discrimination, illegal activities, or promote or support political or religious positions or affiliations; contain illegal content or obscene content (editorial, pictures, links); or infringe or otherwise violate any copyright, trademark, or other intellectual property rights.

Web Site - Use of Logos and Trademarks in Web sites  

Affiliates may NOT bid on the ESA Brands or any derivations thereof. Affiliates may NOT use Broad (the matching of a search listing or advertisement to selected keywords in any order) or Phrase (match type specifying that ad should be displayed when the phrase plus other words are entered as part of the search term) match keyword options at any time. Affiliates may NOT use the ESA Brands as keywords or phrases in meta tags or other SEO efforts. Affiliates may NOT use symbols such as (c), (r) and (tm) in conjunction with the ESA Brand names. Affiliates may NOT state or imply that they are the "Official Site" or "Official Store." Affiliates may NOT use the following verbiage in text ads: Official Site, Official Website, Official Web Site, Official Hotel Site, Official Hotel Website, Official Hotel Web Site, Direct Source, Direct Booking Source, Direct Reservation Source, Direct Hotel Source, Official Reservation Site. Official Booking Site, Official Reservation Website, Official Reservation Web Site, Official Booking Website, Official Booking Web Site, Direct Booking Site, Direct Reservation Site, Direct Booking Website, Direct Booking Web Site, Direct Reservation Website, Direct Reservation Web Site.

Incentivized Traffic-Not allowed

Email-Allowed

Software-Not allowed

Sub-Affiliates-Allowed

Social Media-Allowed

Coupons and Promotional Codes  

Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program

Non-Commissionable Items  

Sales generated through unauthorized promotion codes or corporate codes, sales made through a travel agent using or not using true or pseudo IATA numbers, and sales with gift cards or vouchers. Commission is calculated from Consumed sale total, which excludes taxes, fees, discount value, and extensions.

Miscellaneous - Special Instructions  

ESA will not pay commissions on any transactions that were generated as a result of keyword buys on our trademark terms or competitive brand terms, used alone or in conjunction with any other word. ESA Trademarks and Branded Keyword Terms - Including, but not limited to: Crossland, Crossland Economy Studios & Design, The Affordable Way To Stay And Stay, Extended Stay America Efficiency Studios, Extended Stay America Efficiency Studio With Design, Extended Stay America Efficiency Studios & E Design, , Exstay.Com, Road Warriors, Studio Plus, StudioPlus Deluxe Studios, Studio Plus Deluxe Studios & Design, StudioPlus, Extended Stay Deluxe, Extended Stay Deluxe with Logo, Homestead Studio Suites, Homestead Studio Suites With Design, Homestead Suites With Design, Suite Offers, 1-800-Exstay, 1-888-Stay-HSD, Extended Stay Hotels With Logo, Extended Stay Deluxe Hotel, A Room. A Kitchen. A Reasonable Price., You Go The Distance. We Do The Same., Hometown Inn, Your Perfect Place For An Extended Stay, Homestead Village, Homestead Village With Design, Homestead Guest Studios, Homestead Instead, Homestead Extended Stay Lodging, Deluxe Mornings, Deluxe Essentials, Extended Stay Hotels with Design, Extended Stay Deluxe, Extended Stay Deluxe With Cluster E Logo, Extended Stay America with Design, Extended Stay America, Extended Stay Canada. A Kitchen, A Great Price, the Hotel That’s Just Right, Passionately Practical, Away from Home Cooking,