Tracking - Online
Cashback - Forbidden
Coupon - Forbidden
Banner - Allowed
Text Link - Allowed
Email - Forbidden
Social Media - Forbidden
Brand Bidding - Forbidden
Need minimum OS Android 5.0+ and iOS 12.0+ for all offers No adult, No sms, No email traffic. BOT and fraud traffic will not be accepted GAID/IDFA is a mandatory parameter No SDK fraud activity, No duplicate Device ID/ GAID
a. Low time to install (LTTI) : No installs within 15 secs. Installs within 30 secs, should not be more than 20%.
b. High time to install (HTTI): Install happening after 24 hours of the click time, should not be more than 15%.
No installs from outdated app versions which aren't live on appstore.
Device and region wise traffic trend: The overall delivery should not be concentrated to a few devices or any particular region.Partners would be required to provide proof of genuine traffic if such trend is highlighted.