Cashback - Forbidden
Coupon - Forbidden
Banner - Forbidden
Text Link - Allowed
Email - Forbidden
Social Media - Forbidden
Campaign Model: CPR Soft KPI - 80% Install to registration_process_ initiated Hard KPI - 50% Install to registration_completed - P360 enabled. - Fraud rate should not exceed by 10% else it will be deducted. MMP: Appsflyer
Event - registration_process_initiated
Os - android
CAP - 30
Need minimum OS Android 5.0+ and iOS 12.0+ for all offers No adult, No sms, No email traffic. BOT and fraud traffic will not be accepted GAID/IDFA is a mandatory parameter No SDK fraud activity, No duplicate Device ID/ GAID
a. Low time to install (LTTI) : No installs within 15 secs. Installs within 30 secs, should not be more than 20%.
b. High time to install (HTTI): Install happening after 24 hours of the click time, should not be more than 15%.
Duplicate IP / device ID fraud
Click Spamming and Click injection